Leadership

Bill Briggs

CEO

Bill Briggs serves as the Chief Executive Officer of the BaaS Association, which serves as the voice of the Banking-as-a-Service (BaaS) industry.

Bill joined the BaaS Association with over two decades of leadership at the intersection of financial services issues, technology, and public policy.

Bill served as the Acting Associate Administrator, Office of Capital Access (AAA/OCA) at the U.S. Small Business Administration (SBA) and oversaw all aspects of the historic Paycheck Protection Program (PPP) which helped millions of small businesses during the COVID-19 pandemic.

Prior to serving with SBA, Bill has been involved in some of the most consequential financial services policy issues, having directed public policy advocacy efforts in over 30 states.