Travillian Teams Up with The BHB BaaS Association to Support Banks via Industry Leading BaaS Association ​

Travillian Teams Up with The BHB BaaS Association to Support Banks via Industry Leading BaaS Association

PRESS RELEASE May 17, 2022

King of Prussia, Penn. — Travillian, a nationally focused executive search, strategy and talent advisory boutique dedicated to the financial services industry, is excited to announce their partnership with Bankers Helping Bankers (BHB) to launch the BHB Banking-as-a-Service (BaaS) Association, designed to support the advancement of BaaS banks. BaaS banks and those looking to become BaaS banks are growing in number, and the BaaS Association allows us to do much more together than we ever could alone.

Travillian will be the go-to talent advisory partner within the Association, guiding BaaS banks on strategies around talent recruitment, job role design, organizational structure, compensation and succession planning.
BaaS has taken the banking industry by storm, with the global market size ballooning to $1 trillion in a short span of time. That is only the tip of the iceberg, with forecasts calling for more than a tripling of the size of the BaaS market to $3.6 trillion by 2030. BaaS is here to stay, and the need for fintech talent in the community banking industry has never been greater.

Fintechs are flocking to the space too, and they are turning to financial institutions to put the “bank” in BaaS. Banks, in turn, are navigating uncharted waters as they seek industry-best standards across talent, compliance and technology for their ventures. Travillian, BHB and sponsor banks such as charter member Sutton Bank, through the BHB BaaS Association, will be by these banks’ side, lending their expertise and guiding them through this new terrain.

Travillian is also engaged in the fintech space, where it has established key relationships with some of the top professionals that the sector has to offer.  In addition to connecting these fintechs with potential bank partners, Travillian has also conducted pivotal searches for roles within product and project management teams, finance, risk and compliance, development operations, and executive-level.
The BaaS association was created to:

  • Coordinate legislative and regulatory advocacy efforts to promote an environment for the responsible delivery of BaaS by federally insured depository institutions.
  • Promote best practices and standards for the delivery of BaaS to non-banks.
  • Build a community of like-minded bankers and other industry participants to share experiences, insights, successes and failures realized in BaaS endeavors.
  • Connect federally insured financial institutions to the fintech technology partners who will help them facilitate a successful BaaS program.

The new BHB BaaS Association is here for the long haul during this critical time in the financial services industry and will be serving the banking and fintech communities for years to come.

Brian Love, Head of Banking and Fintech at Travillian, stated, “Over two years ago, we noticed that the BaaS space was a growing, complex new niche and we knew there needed to be a united voice guiding them. We were incredibly excited to collaborate and partner with the BHB BaaS Association. We’re excited by what we believe we can all accomplish together.”

“We thank Travillian for helping us get the BaaS Association off the ground and their involvement from the start” said Tanner Mayo, Co-Founder of Bankers Helping Bankers “they help us better serve our bankers through talent advisory and recruitment needs.”
About Travillian:

Travillian is a nationally focused executive search, strategy and talent advisory boutique dedicated to exclusively serving the financial services industry. The firm has helped corporations, service providers and investors within these sectors improve their businesses since its establishment in 1998. Travillian’s Banking and FinTech Practice focuses on talent recruitment and succession planning at financial institutions generally under $50 billion in assets. They have also developed a niche within the most innovative subset of banks that are adopting BaaS, payments, cryptocurrency, blockchain and digital transformation strategies. Travillian always focuses on building trust-based relationships and adheres to the highest ethical standards. For more information, please visit 

Contact: Brian Love – (484) 680-6950 –

About Bankers Helping Bankers:

Bankers Helping Bankers is a bankers-only social+platform for collaboration and education. Through data tools and dynamic user groups, Bankers Helping Bankers provides community bankers with a knowledge base focused on bank technology and emerging Fintech companies, as well as hot topics such as cryptocurrencies, banking-as-a-service, becoming a sponsor bank, and launching a direct digital brand. The BHB platform is free for bankers, reaching 75% of banks. Join the movement to help save community banking.

Contact Information

Rhonda Martin
VP, Marketing
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